No app. No surprise subscription.
For every ramble, a way home.
A tough black QR tag for your dog or cat. Whoever finds them scans it with their phone and can message you straight away.
- Free UK delivery
- Works forever, no subscription
- Any phone can scan it
The tag
Buy it once.
It works forever.
Other brands give you a “free” tag, then charge monthly before it does anything useful. Ours costs £14.99 once, and a finder can always reach you on the free plan. Go on, scan the one on the right.
- Solid 32mm tag with a clear, hard epoxy dome
- “SCAN ME · TAKE ME HOME” on the back, so finders know what to do
- Ramble Free included with every tag, forever
How it works
Three steps. No app.
About two minutes to set up. Works with any phone camera.
- 1Clip it onScan your tag and check your details. No card needed.
- 2Someone scans itA finder points their phone camera at the tag and your pet's page opens. No app needed.
- 3They message the familyTheir message lands in your email. With Premium, you also get an instant alert on every scan, with their location if they share it.
What a finder sees (Premium, with photo). Try it live
What you get
Everything that gets them home
The essentials are free with every tag. The ones marked Premium are optional extras.
Contact the family
Finders can call you, send you their location, or message you. All without an app.
Learn morePet profile
A profile photo, name, breed, notes, allergies, medication and vet details, right where a finder needs them.
Learn morePrivacy controls
Your phone number and address stay hidden unless you choose to show them.
Learn moreReport missing
One button puts a yellow “I'm missing” banner on your pet's page.
Learn moreInstant scan alerts
An email the moment the tag is scanned, even if the finder doesn't press anything.
Learn moreAlert contacts
Alerts go to up to 5 people: family, your dog walker, a neighbour.
Learn morePhoto gallery
Up to 20 photos per pet, so finders can be sure they've got the right one.
Learn moreLost-pet poster
A printable poster and a ready-to-share social post, made in one tap.
Learn moreHealth records
Vaccinations, insurance and vet notes, with reminder emails.
Learn moreMade for muddy walks,
beach zoomies and sofa naps
Honest pricing
Buy the tag once. It works forever.
Premium only if you want it. We never sign you up, and we never take a card when you set up your tag.
Ramble Free
Included with every tag. Forever. No card needed.
£0after your tag
- Pet profile with a profile photo: name, breed, notes, allergies, medication, vet
- Unlimited scans, no app needed
- Finders can call you, if you choose to show your number
- Finders can send you their location by email
- Finders can message the family, forwarded to your email
- 1 contact
- Report missing: a banner on the finder page
Ramble Premium
One plan covers up to 5 pets.
£34.99a year
About £2.92 a month. Save 27%.
- Instant email alert every time the tag is scanned, even if the finder doesn't press anything
- Alerts sent to up to 5 contacts
- Photo gallery: up to 20 photos per pet
- Multiple addresses: home, work, holiday
- Lost-pet poster (printable PDF) and a ready-to-share social post
- Health records: vaccinations, insurance, vet notes, up to 20 documents per pet, with reminder emails
- Full scan history with a map
- Free replacement tag (one every 30 days)
Optional 30-day free trial, only if you choose it. We'll email you before it ends.
Add Premium after setupRamble vs “free tag” brands
A free tag is only free until you need it.
Price of the tag
rambleFrom £14.99, once“Free tag” brands“Free” (plus postage)Does the tag work without a subscription?
rambleYes, forever“Free tag” brandsOften notCan a finder reach you on the free plan?
rambleYes: message or call“Free tag” brandsOften lockedCard taken when you set up
rambleNever“Free tag” brandsOftenCancelling the optional extras
ramble2 clicks, tag keeps working“Free tag” brandsVaries
| Question | ramble | “Free tag” brands |
|---|---|---|
| Price of the tag | From £14.99, once | “Free” (plus postage) |
| Does the tag work without a subscription? | Yes, forever | Often not |
| Can a finder reach you on the free plan? | Yes: message or call | Often locked |
| Card taken when you set up | Never | Often |
| Cancelling the optional extras | 2 clicks, tag keeps working | Varies |
Based on typical UK “free tag + subscription” offers in 2026. Details vary by brand and plan.
Clip it on. Forget about it.
Ramble sits quietly on the collar until the day it matters.
- Waterproof and scratch resistant
- No battery, no charging, ever
- Works with any smartphone camera
- Update your details any time, no new tag needed
- Your number and address stay private
Questions, answered
Is there a subscription?
Not unless you want one. You buy the tag once and Ramble Free works forever: your pet's profile, unlimited scans, finder messages to your email and the missing banner. Premium (£3.99 a month or £34.99 a year) is optional. We never sign you up and we never take a card when you set up your tag.
What do I get with Premium?
An instant email every time the tag is scanned (even if the finder doesn't press anything), alerts to up to 5 contacts, a photo gallery of up to 20 photos per pet, extra addresses, a lost-pet poster and social post, health records with reminders, full scan history with a map, and a free replacement tag every 30 days. One plan covers up to 5 pets. There's an optional 30-day free trial, and we'll email you before it ends.
Is it a tracker?
No, and we'd never pretend it is. There's no battery and no chip. Ramble works when someone finds your pet and scans the tag.
Do I or the finder need an app?
No. Any phone camera can scan the QR and it opens a web page. You manage everything from your dashboard in the browser.
What does a finder see?
A short note explaining what a Ramble tag is, a button to send you their location, your pet's photo and profile, and ways to reach you: a Call button if you show your number, and a Message the family button that's forwarded to your email. You choose what shows. Your email and address stay hidden.
What if the QR won't scan?
Give the tag a wipe, find some good light and hold the phone 10-20cm away. Another phone or the Google Lens app usually does the trick. If the tag is damaged, Premium members get a free replacement (one every 30 days), or you can buy a new one in the shop.